Monday, March 12, 2007

MyShape Article - Analyst Misses the Point

The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit.

I had to laugh when an analyst with Forrester said in the article -
As impressive as these results may be, myShape’s approach will probably fail to gain a mass audience unless the company can somehow simplify the measuring process, said Sucharita Mulpuru, an analyst with Forrester Research. “They’re probably a little ahead of their time,” she said.

Having worked on eHarmony where the intake is 2 hours and was completely counter to the prevailing trend, I think the analyst missed the point. Clothes are very personal and it's really a pain to find stuff that's going to look good on you.

Maybe it's because I'm 6'6", but I think most clothes shopping really stinks and when was the last time that a sales person was actually helpful. I really think MyShape has a great concept.

With the growth of choices, it becomes harder to make decisions. Having help narrowing choices is what it's going to be about going forward.

No comments: